For startup founders
A 7-day sprint that tells you if your idea is worth building — with real signals, not AI confidence scores.
Before
“Maybe a tool for freelancers?
Or agencies? Or both??”
Note to self — Jan 3
Launch Checklist
☑ Pick a name
☑ Buy domain
☐ Build MVP
☐ Find users
☐ Launch
“Hey, how's the app going?”
Mar 14
Seen 3:42 PM
3 months later
$12,000
spent. Zero users. Zero data.
After
AI Writing Coach for Authors
Day 7 of 7 — Complete
Views
1,247
above threshold
Clicks
89
7.1% CTR
Signups
23
1.8% conv.
Verdict
Evidence of pull. Building is rational.
7 days
from idea to evidence-based decision
$29 per sprint. No subscription.
312 sprints completed
247 decisions made
“Kill” is our most common verdict
Honesty first
IdeaScore Pro
Great Idea!
Based on 0 real data points
Not an idea scoring tool
MarketView Dashboard
TAM: $4.2B · CAGR: 12.3%
Not a market research dashboard
PageCraft Builder
Drag hero widget here
Column
Column
Not a no-code website builder
AI IdeaBot
“Analyze my SaaS idea”
Your idea has a 94% success probability! Ship it!
Not another “AI idea validator”
This is a $29 experiment that gives you real data from real people in 7 days.
If you want motivation, this isn't for you.
If you want proof, keep reading.
How it works
Day 1
Clarify
Define the problem, audience, and hypothesis.
→ hypothesis.txt
Day 2-4
Launch & Drive
Landing page goes live. Drive real traffic.
→ live at /v/your-idea
Day 5-6
Measure
Collect signals. Check reality.
→ 1,247 views, 89 clicks, 23 signups
Day 7
Decide
Get a verdict. Accept or override.
→ PROCEED / ITERATE / KILL
Real data
Sprint #47
0
Views
exposure
✓ above 500 threshold
0
Clicks
interest
✓ 7.1% click rate
0
Signups
commitment
✓ 1.8% conversion
Verdict
Evidence of pull. Building is rational.
What we don't track: time on page, scroll depth, bounce rate, social likes, or AI sentiment.
Three outcomes
CASE-001
Filed: Day 7
“Evidence of pull. Building is rational.”
Strong signals across all three gates. Your audience responded.
Official verdict
ProceedCASE-002
Filed: Day 7
“Something is here. Refine and retest.”
Mixed signals suggest the problem resonates but the offer needs work.
Official verdict
IterateCASE-003
Filed: Day 7
“Continuing would be emotional, not strategic.”
Adequate exposure with weak conversion. Move on with clarity.
Official verdict
KillWe never charge extra for the truth.
Social proof
Sprint #3
Proceed“Killed my first idea in 7 days. Started my second sprint the same week. That one got Proceed.”

Alex K.
Solo founder · 3 sprints
Sprint #1
Kill“I was about to spend 3 months building. This forced me to get real data first. The Kill verdict hurt, but it saved me.”

Jordan M.
First-time founder · 1 sprint
Sprint #5
Proceed“The process is almost annoyingly simple. That's what makes it work. No hiding behind dashboards.”

Sam R.
Serial builder · 5 sprints
Questions
Simple pricing
Most founders start here
$29
per sprint
No subscription. No recurring fees.
🔒 Secure payment via Stripe
“Experiments are disposable.
Learning is cumulative.”