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Everything you need to know about ValaIdea and validation sprints.

Getting Started

What is ValaIdea?

ValaIdea is a SaaS platform that runs a 7-day validation experiment for startup founders. You describe your idea, the platform generates a testable hypothesis, hosts a minimal landing page, and on Day 7 delivers a data-backed verdict: Proceed, Iterate, or Kill. It costs $29 per sprint. No subscription, no recurring fees.

Who is ValaIdea for?

Anyone with a startup or product idea who wants to test demand before building. Solo founders, side-project builders, first-time entrepreneurs, and serial founders all use it. If you have an idea and want real market signals that people care — not opinions, not AI confidence scores — this is for you.

What is a validation sprint?

A validation sprint is a 7-day structured experiment. You define a hypothesis, launch a landing page, drive traffic from your target audience, and collect three signals: views (exposure), clicks (interest), and signups (commitment). On Day 7, the system compares your signals against predefined thresholds and delivers a verdict.

How is this different from an AI idea validator?

AI idea validators score your idea based on patterns in text. ValaIdea does the opposite — it puts your idea in front of real people and measures what they actually do. An AI score is an opinion. A sprint is real data. We do offer a free AI Idea Scorecard as a starting point, but the sprint is what generates real evidence.

The Sprint Process

What happens when I buy a sprint?

You purchase a sprint credit ($29) via PayPal, our payment processor. The credit appears in your dashboard. You then click "Start a Sprint" and answer four questions: What is the idea? Who is it for? What problem does it solve? How do they solve it today? This kicks off Day 1.

What happens each day?

Each day has a specific objective:
  • Day 1: Clarify — Turn your idea into a testable hypothesis (AI-assisted)
  • Day 2: Launch — Build and publish a minimal landing page
  • Day 3: Share — Distribute your page to real people in your target audience
  • Day 4: Commit — Review early signals honestly; keep driving traffic
  • Day 5: Reality Check — Face the data; AI generates a signal summary
  • Day 6: Final Push — Last chance to strengthen your evidence
  • Day 7: Verdict — Receive your data-backed verdict; accept or override

Do I have to complete one day per day?

The sprint is designed for one day per task, but you advance at your own pace. Each day unlocks after you complete the current one. The 7-day structure is about discipline, not a rigid calendar. That said, validation data is time-sensitive — the sooner you drive traffic, the more signals you collect.

Can I run multiple sprints at the same time?

No. One active sprint at a time. This is intentional — it forces you to focus on one hypothesis. Finish or complete your current sprint before starting another. You can buy multiple credits in advance; they do not expire.

What do I need to provide to start?

Four inputs: a working name for your idea, who it is for (target audience), what problem it solves, and how people solve that problem today (current workaround). The system uses these to generate your hypothesis on Day 1.

Idea Scorecard

What is the Idea Scorecard?

The Idea Scorecard is a free tool at valaidea.com/tools/idea-scorecard. You describe your startup idea in a few sentences, and AI evaluates it across four dimensions: Problem Clarity, Market Potential, Differentiation, and Testability. You get a score and brief feedback in about 30 seconds. No signup or email required.

How does the scoring work?

Each of the four dimensions is scored individually and combined into an overall rating. Problem Clarity measures whether the pain is specific and real. Market Potential evaluates whether the audience is reachable. Differentiation checks if you are meaningfully different from existing solutions. Testability assesses whether you can validate the idea quickly.

Should I trust the scorecard result?

Use it as a gut-check, not a final answer. The scorecard is AI-generated — it evaluates your description, not reality. A high score does not mean the idea will work. A low score does not mean it will fail. For real validation, you need real signals from real people, which is what the sprint provides.

What is the difference between the scorecard and a sprint?

The scorecard is an AI opinion based on text analysis. It takes 30 seconds and is free. A sprint is a 7-day experiment with real people. It costs $29 and produces actual demand signals. The scorecard helps you think; the sprint helps you decide.

Landing Pages

What kind of landing page does ValaIdea create?

A deliberately minimal page: one headline, one subheadline, three bullet points, and one call-to-action button with an email signup form. The page is hosted at valaidea.com/v/your-slug. This format is intentional — it eliminates "my page was not good enough" as an excuse for poor results.

Can I customize the landing page design?

You control the copy (headline, subheadline, bullets, CTA text) but not the visual design. The layout and styling are fixed. This is by design — it keeps the test fair and removes design as a variable. You are testing demand for your idea, not your design skills.

Can AI generate the landing page copy?

Yes. On Day 2, you can click "Generate Copy" and the system will create headline, subheadline, bullets, and CTA text from your sprint hypothesis. You can edit everything before publishing. Many founders generate first, then refine.

How do I share my landing page?

Your page lives at a public URL (valaidea.com/v/your-slug). Share it anywhere: direct messages, community posts, social media, email. On Day 3, the sprint guides you through sharing your page with people in your target audience.

What happens when someone visits my landing page?

Three things are tracked anonymously: a page view is logged (exposure signal), if they click the CTA button that is logged (interest signal), and if they enter their email and submit that is logged as a signup (commitment signal). No personal data about visitors is collected beyond emails voluntarily submitted through the signup form.

Signals & Verdict

What signals does ValaIdea track?

Three signals: Views (how many people saw your page — measures exposure), Clicks (how many clicked the CTA button — measures interest), and Signups (how many entered their email — measures commitment). We intentionally do not track time on page, scroll depth, bounce rate, or social engagement. Fewer metrics, clearer signal.

What are the verdict thresholds?

The system requires a minimum of 100 views for a valid verdict. After that: a click-through rate of 2% or higher shows interest, and 3 or more signups (or a 1% signup rate) shows commitment. Meeting both thresholds results in Proceed. Interest but weak commitment results in Iterate. Weak interest despite adequate exposure results in Kill. Below 100 views results in Insufficient Data.

What does each verdict mean?

  • Proceed — There is evidence of demand. Building is rational.
  • Iterate — Something resonates but the offer needs refinement. Change one variable and retest.
  • Kill — This specific version does not have pull. Move on with clarity.
  • Insufficient — Not enough people saw the page to draw conclusions.

Can I override the verdict?

Yes, but you must write down why. The system logs your reasoning. This is designed to force honesty with yourself. Override only if you have evidence the system cannot see — a conversation, a commitment, something concrete. The override does not change the data; it records your decision alongside it.

Is the verdict a guarantee?

No. A Proceed verdict does not guarantee success. A Kill verdict does not mean the problem space is dead. The verdict is one data point from one 7-day experiment. It tells you whether this version of this idea showed demand from this audience in this timeframe. Use it as input, not as a final answer.

Account & Billing

How do I create an account?

You can sign in with a magic link (enter your email, click the link sent to your inbox), or use Google, GitHub, or LinkedIn. No password required. Your account is created automatically on first sign-in.

How does payment work?

All payments are processed securely by PayPal. You pay $29 per sprint credit. PayPal handles checkout and payment processing. We never see or store your payment card details.

Is ValaIdea a subscription?

No. Sprints are one-time purchases. There is nothing to cancel. You buy a credit, use it when you are ready, and buy another whenever you want. Credits do not expire.

What is your refund policy?

Full refund before your sprint starts, no questions asked. During a sprint, if a technical issue arises, contact support — we'll issue a partial refund or sprint credit as appropriate. After sprint completion, the deliverable has been provided so refunds are not available. Technical issues on our end get a full refund or replacement credit anytime. See our full Refund Policy.

How do I delete my account?

Email support@valaidea.com and we will delete your account and all associated data within 30 days. This includes all sprint data, landing pages, and signal data.

Privacy & Security

Is my idea data private?

Yes. Your sprints, hypotheses, and landing page copy are private to your account. We do not share your idea data with other users, use it for marketing, or train AI models on it.

What data is collected from landing page visitors?

Only anonymous aggregate counts: how many views, clicks, and signups occurred. We do not collect personal information about visitors (no IP addresses, no device fingerprints, no identity tracking). The only exception is email addresses voluntarily submitted through the signup form.

Where is my data stored?

Your data is stored in encrypted databases hosted by Supabase. The website is hosted on Vercel. All connections use HTTPS/TLS encryption. See our Privacy Policy for full details.

What third-party services have access to my data?

Supabase (database and authentication), PayPal (payment processing), Google Analytics 4 (marketing site analytics only), and Vercel (hosting). We do not use advertising cookies, retargeting, or social media tracking. See our Cookie Policy and Privacy Policy for full details.

Contact & Support

How do I get help?

Email support@valaidea.com. We respond within 24 hours on business days. For billing-specific questions, we coordinate with PayPal on your behalf.

My sprint is not working. What do I do?

Email us with your account email and a description of the issue. If a technical issue on our end prevents your sprint from running properly, we will issue a full refund or provide a replacement sprint credit.

Where can I learn more about validation strategy?

Check the ValaIdea Blog. We publish practical guides on driving traffic, landing page optimization, signal interpretation, and founder decision-making. During active sprints, relevant blog posts are recommended based on your current sprint day.

Ready to test your idea with real people?

Start Your Sprint — $29